GK (f. 1995) is a real estate acquisition and development company specializing in retail and commercial properties. In order to build an identity that spoke to their ethos, we implemented a no frills brand system with simple, but effective collateral materials. Our team implemented custom CMS for the website that gave the client a clean, approachable platform with a simple, editable backend. With precise shades of blue, our team brought their company into the modern corporate conversation and gave them a niche all their own.