Ember is a mobile sauna that airlifts traditional Nordic taste to the midwest. Ember is more than just an on the go sauna—it's about about health, wellness and being social. In partnering with Ember we wanted to make sure we captured a sense of calm and community in the branding. The typography was selected to pay homage to sauna’s Nordic roots and the mark was hand crafted to encapsulate warmth, ice baths, community and traditional wood burning saunas. The color palette relies on grounded colors as a base with a splash of dynamic red to liven things up.