When Teddy Baldassarre, the go-to voice for watch enthusiasts worldwide, came to us for a brand refresh, we knew sophistication was key. The result is an identity that seamlessly aligns him with luxury accessory brands, elevating his presence while staying true to his passion for detail. For the e-commerce redesign, we crafted a sleek, minimal interface that balances clarity with richness—showcasing every intricate detail of his curated timepieces while keeping the shopping experience seamless and refined.